Over in the mug section proper, there were also mugs for "Best Sister (Ever)," "Best Wife (Ever)" -- and the male counterparts "Best Husband (Ever)," Dad, Grandpa, Brother -- and Uncle. Dh got an "Uncle"-themed mug from one of the nephews for his recent birthday.
Needless to say, every time I pass one of these mug displays, all I can think is, "Where the frack are the mugs for aunties??" After all, as Melanie Notkin, founder of Savvy Auntie, has pointed out, aunties (& particularly PANKS like me -- Professional Aunts, No Kids) are an underappreciated -- and highly lucrative -- market segment for those smart enough to recognize it.
Today, we were at a different outlet of the same mega-bookstore chain than the one(s) we usually frequent -- and guess what I found?? :)